Cruelty-Free

The term “cruelty-free” refers to all products that haven’t been made with animal testing.


Cruelty-free cosmetics means that it´s not allowed to test on animals at any stage of the product development.

Millions of mice, guinea pigs, rabbits, monkeys, an other animals are being tortured and killed every year, consuming and/or buying products cruelty free is a moral obligation.


A cruelty-free product can also be vegan, meaning that it contains neither animal ingredients, nor derivatives.

This includes: honey, beeswax, lanolin, collagen, albumin, carmine, cholesterol, gelatin, milk and others.

Ethical Elephant

Crueltyfree Peta

Save Ralph – A short film

Leaping Bunny

Choose Cruelty Free

Human Supremacism